
I’m Fran, the gal behind Malvi Socials. After five years working across brands from hospitality to wellness, I set out to create a social media business that blends strategy with creativity and actually makes socials fun again.
I specialise in helping businesses show up online with content that feels authentic, community-driven, and true to their story.
From capturing the atmosphere of a busy bar to creating UGC that makes wellness products shine, I handle the planning, filming, editing and strategy so you can focus on running your business whilst your socials do the heavy lifting.
I’m now based in southport, working in liverpool, Manchester and London!

Before starting Malvi Socials, I spent four years working within social media agencies, creating and managing content for a wide range of brands across hospitality, lifestyle, and retail. This experience gave me a strong understanding of what it takes to build content that not only looks great but also supports real business goals. It’s where I developed my strategic approach to social media, combining creativity with data and audience insight to help brands grow with purpose.
Over the years, I’ve worked with businesses across more than ten different industries, from hospitality and wellness to retail, fashion, healthcare, and events. This experience means I’m able to quickly understand different audiences, brand voices, and business goals, adapting content and strategy to what will resonate most in each space. No two brands are the same, and working across such a variety of industries has shaped the flexible, insight-led approach I bring to every project.
I’ve worked with well-known organisations such as Specsavers, Citizens Advice and Channel 4, as well as brand new businesses just starting their journey online. understand how to support both established brands and founders building their presence from the ground up.
A social media strategy gives you a clear plan for what to post, why you’re posting it, and how it will actually support your business goals.
Through a deep dive into your brand, audience, and content strengths, I create a tailored strategy that maps out your content pillars, formats, posting rhythm, and growth opportunities.
You’ll leave with a practical roadmap that makes showing up online feel simpler, more consistent, and far more effective.

I blend strategy with storytelling so your brand feels alive online. That means planning with intention, capturing authentic moments, and producing platform-native content that your audience actually wants to engage with.
“FRAN HAS BEEN A HUGE SUPPORT AT HELPING US SCALE OUR SOCIAL CHANNELS AT CHEMIST4U. SHE’S PROACTIVE AND GREAT TO WORK WITH. THE VIDEOS SHE PRODUCES FOR US ARE AT A CONSISTENTLY HIGH STANDARD. I’D HIGHLY RECOMMEND HER IF YOU’RE LOOKING FOR CONTENT CREATION”
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